In the dynamic world of private equity, staying ahead of industry trends and forging strategic partnerships is crucial for success. One sector that has been gaining significant traction is the natural products industry. As consumer demand for organic, sustainable, and health-conscious products continues to rise, private equity firms are increasingly looking to invest in this burgeoning market. To facilitate dealmaking and provide valuable networking opportunities, several top conferences are scheduled for 2025. These events are essential for industry leaders, investors, and entrepreneurs seeking to capitalize on the growth of natural products. Below is a curated list of the top natural products industry conferences for dealmaking in 2025.
Top Natural Products Industry Conferences for Dealmaking in 2025
- Natural Products Expo West
Location: Anaheim, California, USA
Date: March 4–7, 2025
Website: https://www.expowest.com/en/home.html
Description: Natural Products Expo West is the leading trade show for organic, natural, and healthy lifestyle products in North America. It attracts thousands of CPG brands, retailers, distributors, and innovators across food, beverage, supplements, and personal care sectors. The event serves as a launchpad for new product trends and fast-scaling wellness brands. For private equity firms, the Expo presents a rich opportunity to identify high-growth investment targets, evaluate supply chain trends, and connect with founders early in their growth trajectory. It also offers sector-specific data for diligence, competitive benchmarking, and expansion strategies across clean-label, functional, and health-focused consumer products.
- Newtopia Now
Location: Denver, Colorado, USA
Date: August 20–22, 2025
Website: https://www.newtopianow.com/en/home.html
Description: Formerly the Natural Products Expo East conference, Newtopia Now reinvents the traditional trade show format, blending storytelling, immersive experiences, and CPG innovation. Focused on purpose-driven and better-for-you brands, this curated event draws entrepreneurs, investors, and industry decision-makers looking for what’s next in consumer products. For private equity firms, Newtopia Now is a strategic environment to uncover emerging categories, assess consumer loyalty drivers, and explore investment in mission-led brands with scalable models. The event emphasizes market readiness, founder engagement, and differentiated positioning—making it a high-value setting for deal sourcing, early validation of breakout products, and brand-driven portfolio additions.
- Natexpo
Location: Paris, France
Date: November 30–December 2, 2025
Website: https://natexpo.com/en/
Description: Natexpo is Europe’s premier showcase for organic innovation, covering sectors from organic food and beauty to eco-friendly packaging and health products. The show gathers retailers, manufacturers, and eco-entrepreneurs, offering a comprehensive look at Europe’s evolving sustainability ecosystem. For PE firms, Natexpo provides insight into a mature organic market with strong regulatory frameworks, consumer trust, and brand loyalty. The event is valuable for identifying export-ready brands, acquiring EU-based sustainability leaders, and understanding transatlantic expansion potential. It also supports ESG-driven investment strategies through exposure to circular economy and green product initiatives.
- BIOFACH America
Location: Atlanta, Georgia, USA
Date: June 2–4, 2025
Website: https://www.biofach-america.com/
Description: BIOFACH America is a specialized organic-focused trade show aligned with global BIOFACH standards, featuring certified food, health, and wellness products. With its rigorous emphasis on organic integrity and sustainability, the show connects domestic and international buyers with vetted, mission-driven brands. For private equity firms, the event offers high-quality deal flow within the certified organic segment, including early-stage and midsize brands primed for growth. It also enables evaluation of global sourcing, traceability systems, and clean-label market trends—all essential factors for de-risking investment and building premium consumer portfolios.
- BIOFACH India
Location: Greater Noida, Uttar Pradesh, India
Date: August 30–September 1, 2025
Website: https://www.biofach-india.com/
Description: BIOFACH India is the country’s foremost trade show dedicated to organic agriculture, food, and sustainable innovation. The event connects Indian producers with international buyers, showcasing advancements in organic farming, processing, and certification. For PE firms, this conference is an important entry point into the fast-growing South Asian health and wellness market. It supports identification of scalable agricultural ventures, vertically integrated supply chains, and consumer brands positioned for export. India’s rising middle class and government support for organics make this an attractive forum for early-stage investment and portfolio diversification within global clean food ecosystems.
- Herbal Asia
Location: Kuala Lumpur, Malaysia
Date: November 5–8, 2025
Website: https://www.herbalasia.asia/
Description: Herbal Asia is Southeast Asia’s leading trade exhibition for herbal, traditional, and complementary medicine, drawing professionals across nutraceuticals, wellness, and botanical-based products. The show serves as a gateway into Asian markets where traditional remedies are increasingly merged with modern functional products. For private equity firms, Herbal Asia offers insight into untapped segments of the global wellness and natural therapeutics market. It's ideal for identifying formulation partners, regional consumer trends, and scalable product lines rooted in herbal science. The event also supports investment discovery in export-ready SMEs and contract manufacturers with R&D capabilities aligned with global wellness standards.
- Middle East Organic & Natural Products Expo
Location: Dubai, United Arab Emirates
Date: November 17–19, 2025
Website: https://organicandnatural.com/
Description: This is the only dedicated trade show in the Middle East focused exclusively on organic and natural products, spanning categories such as F&B, beauty, health, and living. Held in Dubai, the event brings together global suppliers, regional buyers, and government representatives. For PE firms, it offers direct exposure to the GCC’s fast-expanding wellness economy and growing consumer demand for ethical, organic, and clean-label products. The show provides a vital look at market entry strategies, regional distribution models, and investment-ready local brands positioned to benefit from increasing health consciousness and regulatory alignment with global organic standards.
- SOHO Expo
Location: Orlando, Florida, USA
Date: September 4–7, 2025
Website: https://senpa.org/soho-events/soho-expo/
Description: SOHO Expo, organized by SENPA, is a boutique trade show for the natural products and independent retail channel. It offers focused access to retailers, health practitioners, and regional brands committed to wellness and supplementation. For private equity firms, this show enables evaluation of niche consumer health brands with loyal followings and potential for regional roll-ups. It’s particularly relevant for investors exploring supplement and nutraceutical channels outside of big-box retail. With its intimate setting and founder-led booths, SOHO Expo supports hands-on diligence, early-stage discovery, and a practical view of what’s resonating in grassroots health markets.
- VIVANESS
Location: Nuremberg, Germany
Date: February 11–14, 2025
Website: https://www.biofach.de/en/vivaness
Description: Co-located with BIOFACH in Germany, VIVANESS is Europe’s premier trade fair for natural and organic cosmetics. It showcases certified beauty, skincare, and personal care brands driven by sustainability, innovation, and regulatory rigor. For PE firms, VIVANESS offers a curated opportunity to discover high-growth brands and contract manufacturers in the green beauty space. With rising consumer demand for clean-label cosmetics and traceable formulations, the event supports strategic investment targeting scalable, eco-conscious product lines. It also offers insight into EU regulatory frameworks and market leaders with expansion potential across global beauty and wellness markets.
- BIOFACH (Nuremberg)
Location: Nuremberg, Germany
Date: February 11–14, 2025
Website: https://www.biofach.de/en
Description: BIOFACH in Nuremberg is the world’s largest trade fair for certified organic food and agriculture. With hundreds of exhibitors and attendees from over 100 countries, the event is the central hub for global organic trade, innovation, and regulation. For private equity firms, it is a powerful forum for benchmarking organic supply chains, assessing ESG-aligned brands, and evaluating investment opportunities in certified food manufacturing, distribution, and retail. The show’s international scope makes it ideal for uncovering cross-border M&A targets and understanding the global competitive landscape in organics, sustainability, and regenerative agriculture.
- SupplySide West
Location: Las Vegas, Nevada, USA
Date: October 27–30, 2025
Website: https://www.supplysidewest.com/
Description: SupplySide West is the largest U.S. trade show for the dietary supplement, functional food, and beverage industries. It attracts formulators, ingredient suppliers, manufacturers, and health product innovators. The show is grounded in science and B2B product development, offering a rare convergence of upstream innovation and market-ready applications. For private equity firms, this is an essential event to source differentiated ingredient technologies, identify formulation partners, and meet brands with vertically integrated capabilities. It also provides visibility into future-forward wellness trends and IP-driven innovations that can be scaled across consumer health portfolios or leveraged in contract manufacturing investments.
- Natural & Organic Products Europe
Location: London, United Kingdom
Date: May 11–12, 2025
Website: https://www.naturalproducts.co.uk/
Description: As the leading trade show for natural, organic, and sustainable products in the UK and Northern Europe, this event covers sectors from food and drink to beauty, wellness, and eco-living. It features both household names and disruptive startups driving health-conscious consumer behavior. For PE firms, this show offers strategic access to UK and EU-based brands navigating complex regulatory environments but ripe for international expansion. It’s an effective platform for scouting acquisition targets, evaluating emerging product categories, and understanding how ESG positioning intersects with premiumization, retail demand, and global wellness consumer preferences.
- Plant Based World Expo
Location: New York City, New York, USA
Date: December 2–3, 2025
Website: https://www.plantbasedworldexpo.com/
Description: Plant Based World Expo is the only 100% plant-based B2B trade show in the U.S., showcasing the latest in vegan and plant-forward food and beverage innovation. Exhibitors include startup disruptors, CPG giants, and ingredient tech firms focused on sustainability, clean protein, and functional benefits. For private equity firms, the event offers valuable exposure to high-growth brands and scalable food technologies in a segment with global momentum. It’s particularly useful for identifying mission-driven companies with expanding distribution footprints and assessing product differentiation, market traction, and potential for bolt-on acquisitions or strategic brand consolidation.
- NOSH Live & BevNET Live
Location: Marina del Rey, California, USA
Date: December 4–5, 2025 & December 7–9, 2025
Website: https://www.bevnet.com/events
Description: NOSH Live (focused on natural, organic, sustainable, and healthy food) and BevNET Live (focused on beverage) run concurrently and attract founders, investors, and retail buyers. These tightly curated conferences offer early access to breakout food and beverage brands, direct founder interaction, and insight into CPG category trends. For private equity firms, the events offer a streamlined setting to meet pre-Series A and growth-stage companies seeking capital, distribution, and strategic guidance. With sessions on M&A, market dynamics, and founder-led pitches, these conferences are ideal for sourcing pipeline opportunities and conducting soft diligence in an investor-friendly environment.
- Nordic Organic Food Fair / Eco Living Scandinavia
Location: Malmö, Sweden
Date: November 19–20, 2025
Website: https://www.nordicorganicexpo.com/
Description: This twin exhibition—Nordic Organic Food Fair and Eco Living Scandinavia—is the leading B2B event for organic, natural, sustainable, and ethical products in the Nordic region. The show features brands across organic food, eco-living, beauty, and green household sectors, offering insight into one of the world’s most progressive sustainability markets. For PE firms, the event provides direct access to export-ready Nordic brands and regional leaders in ethical consumerism. It’s a valuable platform to explore ESG-aligned investments, assess market readiness for global expansion, and identify differentiated offerings in a market driven by health, transparency, and climate-conscious behavior.
Beneficial Impact of Natural Products Industry on the Economy
The natural products industry plays a pivotal role in driving economic growth and sustainability. As consumers become more health-conscious and environmentally aware, the demand for natural and organic products has surged. This shift has led to the expansion of businesses within the sector, creating jobs and stimulating local economies. Private equity investments in natural products not only support the growth of innovative companies but also promote sustainable practices that benefit the environment. By investing in this sector, private equity firms contribute to a more sustainable economy, fostering advancements in agricultural practices, reducing carbon footprints, and encouraging ethical sourcing.
Moreover, the natural products industry is a significant contributor to global trade. As companies expand their reach, they open new markets and create opportunities for international collaboration. This expansion enhances the global supply chain, leading to increased efficiency and economic interdependence. The ripple effect of investing in natural products extends beyond immediate financial returns, as it supports the development of sustainable business models that have long-term positive impacts on the economy.
Challenges Faced by the Natural Products Sector
Despite its promising growth, the natural products industry faces several challenges that can impact deal-making and investment opportunities. One of the primary challenges is regulatory compliance. As the demand for natural products increases, so does the scrutiny from regulatory bodies. Companies must navigate a complex landscape of regulations related to labeling, safety, and environmental impact. This can pose significant hurdles for businesses, especially smaller startups that may lack the resources to ensure compliance.
Another challenge is the competition within the industry. As more players enter the market, differentiating products and maintaining a competitive edge becomes increasingly difficult. Companies must invest in research and development to innovate and meet evolving consumer preferences. Additionally, supply chain disruptions, often exacerbated by global events, can impact the availability of raw materials, leading to increased costs and operational challenges.
Furthermore, consumer skepticism can pose a barrier to growth. With the rise of ""greenwashing"" — where companies falsely claim to be environmentally friendly — consumers are becoming more discerning. Building trust and credibility is essential for companies in the natural products industry, requiring transparent business practices and genuine commitment to sustainability.
Conclusion
The natural products industry presents a wealth of opportunities for private equity firms looking to invest in a sector with significant growth potential and positive economic impact. By attending top conferences in 2025, industry leaders can gain valuable insights, forge strategic partnerships, and stay ahead of market trends. Despite the challenges of regulatory compliance, competition, and consumer skepticism, the sector's commitment to sustainability and innovation continues to drive its expansion. As private equity firms navigate these challenges, their investments will not only yield financial returns but also contribute to a more sustainable and resilient economy.
