Data Integration into Affinity: Relationship Intelligence meets Private Company Data

Combine the power of relationship intelligence inside Affinity with key company datapoints from SourceScrub to unlock, build, and benefit from previously hidden opportunities in your M&A workflow

Augment your Affinity Data
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SourceScrub for Affinity: Business and Relationship intelligence combine to create the ultimate Deal Origination strategy

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Data synchronized straight into Affinity 'Organization' records

SourceScrub features data integration options with Affinity to combine the power of relationship intelligence with business firmographic insights. Send data straight into organization records associated with your deal pipeline, an port data from Affinity to view while experiencing the search-optimized capabilities of SourceScrub.

Quickly Identify where your Affinity prospects are appearing in the Industry

Prioritize your deal pipeline and integrate directly into your travel schedule--with the data integration into Affinity, you unlock the power to optimize your event attention in order of concentration of 'Organization' records that appear on the list.

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Sync Key Datapoints to Actionize on Investment Opportunities, systematically

Set-and-forget a complete record synchronization schedule, so you have more time to and focus more on Execution, Diligence, and fostering relationships. Company Data will integrate straight into Organizations, and Contacts will integrate into 'People' records. You won’t have to worry about soured, duplicative, or inaccurate data sources due to the performance of the integration tools.

Data Cleansing Reports & Testing Environment Capabilities

Systematic duplicate detection algorithms unearth stale records in Affinity. Gone are the days where the user has to utilize a manual process to discern which record to populate. With this API integration, you can test capabilities in a Sandbox environment, customize according to your pipeline workflow, and cleanse soured Affinity records quickly.

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