SourceScrub vs Grata
Head to head

Why Dealmakers Choose SourceScrub over Grata

SourceScrub is the leading Deal Sourcing Platform (DSP) for dealmakers who want to use data, purpose-built tools and on-demand services to methodically find deals and win more often.

versus icongrata logo
sourcescrub logo

SourceScrub is the leading Deal Sourcing Platform (DSP) for dealmakers who want to use data, purpose-built tools and on-demand services to methodically find deals and win more often.

SourceScrub combines unmatched data on private, founder-owned companies with purpose-built tools and on-demand services for a complete solution used by over 400 of the world’s leading dealmaking firms, and 24 of the top 25.

The heart of SourceScrub’s platform is a data engine powered by sophisticated human-in-the-loop machine learning that continuously trains and fine tunes machine models. Aggregating data from thousands and thousands of sources allows SourceScrub to provide detailed company profiles and extensive signal data.

grata logo

Grata is a software company built on ML/AI technology that uses company websites as the main source of truth. It validates data through a fully automated machine learning system with no human supervision.

Grata’s proprietary artificial intelligence gathers information directly from company websites in their own words. Grata provides company profiles with a minimum of company name and website URL.

SourceScrub differences

Unmatched Private Company Data
  • Over 12 million private, founder-owned companies
  • 115,000+ 'scrubbed' and cross-referenced conferences and lists
  • Real companies with minimum 7-point profiles
  • 9 signal categories to understand size and potential
Specialized Data Operations
  • Human-in-the-loop machine learning
  • On-demand data requests
  • 24-hour list processing
Purpose-built Tools
  • Precision search, similar companies and filtering with dynamic categories
  • Tunable scoring modelto match strategy criteria
  • 2-way CRM integration
  • Browser extension lets you view company data directly in the browser
  • Target tracking and notifications

Why dealmakers choose SourceScrub over Grata

Based on UserEvidence survey of people who evaluated both solutions, conducted May 2022
Why did you choose SourceScrub over Grata?
Accurately classified bootstrapped/founder-owned companies
88%
Highly tunable search relevancy
68%
Volume and variety of “Sources” (lists such as conferences, industry lists, top lists, buyer’s guides)
60%
Human-assured data accuracy and consistency
52%
Minimum of 7 profile data points on every company
40%
Trended data history refreshed every 30 days
40%
What does SourceScrub allow you to do more effectively than before?
Filter for targets that meet specific criteria with industry classification, search, and filtering
80%
Find comprehensive universe of founder-owned targets
80%
Contact decision makers and build relationships
68%
Become intimate with markets using conference intelligence to accelerate learning
36%
Easily create detailed market maps to identify relevant add-on targets
32%
Prioritize targets with company scoring and other attribute data
28%

We chose SourceScrub over Grata because of:
1. The accuracy of the results vs Grata
2. The ability to navigate conference lists associated with targets which Grata doesn't have
3. A much higher percentage of executive contact information compared with Grata

Joe Stevens
Vice President of Business Development at BW Forsyth Partners, LLC.

Feature Comparison

Feature
sourcescrub logo
grata logo
Description
Deal sourcing platform
Search engine for private companies
BOOTSTRAPPED COMPANY DATA QUALITY
5/5
2/5
Quality control
5/5
starstarstarstarstar
Human-supervised research operations team and AI/ML
2/5
AI only
Bootstrapped Company Data History
5/5
starstarstarstarstar
Starting from 2016
2/5
Starting from 2020
Minimum Profile
5/5
starstarstarstarstar
Minimum of 7 required data points
2/5
2 required data points
Rate of Refresh
5/5
starstarstarstarstar
Data reviewed monthly
-
NA
FIND TARGETS THAT FIT CRITERIA
5/5
3/5
Search
5/5
starstarstarstarstar
5/5
Uncover and Classify Bootstrapped Companies
5/5
starstarstarstarstar
2M+ Companies Focus on investable bootstrapped companies
3/5
7M Companies. Several misclassified or non-classified
Industry Categorization
5/5
starstarstarstarstar
Dynamic and proprietary industry categorization
3/5
Sectors based on NAICS codes
Search Expansion Based on Company’s Digital Footprint
5/5
starstarstarstarstar
Over 115,000 industry lists, saved search with alerting feature, on-demand research
4/5
1,000+ lists, on-demand research, similar companies
Custom Scoring
5/5
starstarstarstarstar
Custom lead scoring
0/5
On-demand Research
5/5
starstarstarstarstar
Data operations team for on-demand requests
3/5
ENGAGE TARGETS*
5/5
2/5
Pre-built Lists /Sources
5/5
starstarstarstarstar
115,000+ pre-built lists that are refreshed
2/5
1,000+ lists
Leadership Contacts
5/5
starstarstarstarstar
Contact information for key decision maker is a mandatory data point for each company
4/5
Company News
5/5
starstarstarstarstar
View the latest news on a company from top notch sources which includes topic categorization, sentiment data, and source notoriety
0/5
MONITOR AND GROW DEALS
4.5/5
2/5
Portfolio Tracking
5/5
starstarstarstarstar
Saved search and alerting, pre-made lists of portfolio companies, company tagging
3/5
Alerting for relevant private company signals
Market Maps
5/5
starstarstarstarstar
Over 115,000+ pre-made industry lists, ability to tag companies, save searches
3/5
MANAGE WORKFLOW
5/5
2.7/5
Alerts/ Notifications
5/5
starstarstarstarstar
Saved search, company updates, and alerting related to both
3/5
CRM Integration
5/5
starstarstarstarstar
Bi-directional integrations for Salesforce, Hubspot, Affinity, Dealcloud, Dynamics, Dynamo and Sugar
4/5
Unidirectional integrations for Hubspot and Dealcloud. Bidirectional, but limited integration for Salesforce
API
5/5
starstarstarstarstar
API available for all data points and capabilities within SourceScrub
3/5
API only avialable for encriching company firmographic data
Plugins
5/5
starstarstarstarstar
Web Extension for all browsers
4/5
Chrome Extension
Data Warehouse
5/5
starstarstarstarstar
Data feed includes historical data points and insight and data points not available through other product offerings. Comprised of 26 tables of data that interrelates to the core company object
2/5
Only 1 table related to company firmographic data
*Based on ease and specificity of target tracking, market mapping, market intelligence, and contact information for decision makers.

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