SourceScrub and Affinity Partner to Combine Private Company Data With Relationship Intelligence

Last updated:
March 1, 2022

San Francisco, CA October 15, 2019 SourceScrub, Inc. (, a business intelligence and deal origination platform, and Affinity (, the leading relationship intelligence platform, announced today a strategic partnership to integrate SourceScrub’s validated company firmographics into the Affinity platform.

“Capital providers are racing to deploy nearly $2.5 trillion in dry powder, and as a result the market remains competitive as ever. The SourceScrub-Affinity partnership enables investment professionals and bankers to ‘do more, faster’ instead of wasting countless hours gathering company data and reconciling it,” said Tyler Fair, SourceScrub CEO and Co-Founder. “Even if you don’t engage in proprietary sourcing, you can utilize SourceScrub simply to identify private companies in any industry allowing you to build market landscapes, market to similar targets following a transaction, and evaluate an opportunity in real time. Combining all that power with the relationship intelligence of Affinity positions users to unlock, build, and benefit from previously hidden opportunities and ultimately drive higher quality deal origination.”

SourceScrub’s platform offering and dataset, which is comprised of lists from over 30,000 sources including industry conferences, buyers guides, fast growth publications and market maps, is increasingly sought after by business development and deal professionals for its support in prospecting and diligence activities in Venture Capital and across the M&A ecosystem.

Through the integration, Affinity customers can leverage SourceScrub’s private company data using industry-specific data points, such as ownership and size, along with C-level contact information. SourceScrub employs advanced search logic and technology to narrow or widen searches and is fully equipped to export lists via Excel.

“SourceScrub provides a wealth of proactively scrubbed data on private markets and companies—data that is incredibly valuable for anyone involved in M&A, sales, business development, or those simply looking to get their foot in the door of a new company,” said Ray Zhou, co-founder of Affinity. “As we continue to build out the industry’s most advanced relationship intelligence platform, we add SourceScrub’s business intelligence data so that our customers have access to important insights into thousands of private companies.”  

About SourceScrub, Inc.

For M&A Business development, diligence, and all research activities in-between, SourceScrub provides a business intelligence platform optimized for search capabilities allowing the user to quickly cut through the noise and identify companies that fit a specific market, sector, or industry niche.  SourceScrub combines information from tens of thousands of domestic and international industry conferences, event attendee lists, buyer’s guides, industry associations, and trade groups and offers accurate and current data for prospecting investment opportunities and performing other market analyses. Do more, faster, and increase deal flow. For more information, please visit

About Affinity

Affinity’s patented technology structures and analyzes over a billion data points across emails, calendars, and third-party sources to offer users the tools they need to automatically manage their most valuable relationships, prioritize important connections, and discover untapped opportunities. Affinity uses artificial intelligence to analyze relationship strength and illuminate the best paths to warm introductions. The platform also offers a holistic view of users’ networks in a centralized, automatically updated database without any manual upkeep. Founded in 2014, Affinity is headquartered in San Francisco and backed by leading investors including Advance Venture Partners, 8VC, MassMutual Ventures, Sway Ventures, Pear Ventures, Great Oaks Venture Capital and Western Technology Investment. For more information, visit

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